Privacy policy
Last updated: January 14, 2025
SHOPIFY PRIVACY POLICY
This Privacy Policy describes how The Pilates Studio Cheshire (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.thepilatesstudiocheshire.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
- Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":
| Category | Categories of Recipients |
|---|---|
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We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@thepilatesstudiocheshire.com.
For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.
THE PILATES STUDIO CHESHIRE PRIVACY POLICY
This Privacy Notice for Pilates with Katy Limited (doing business as The Pilates Studio Cheshire) ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:
• register for an account / create Your profile;
• book a class or sessions in Our studio;
• sign up to Our newsletters;
• purchase Our services;
• take part in a competition, prize draw, survey or quiz;
• like, comment, message or respond to posts on Our social media pages; and/or
• communicate with Us via telephone or email.
Data Controller
For the purposes of Data Protection Legislation, including GDPR (EU General Data Protection Regulation 2016/679), the data controller is The Pilates Studio Cheshire, Office 5, First Floor, Unit 1, Spring Farm Business Centre, Moss Lane, Minshull Vernon, Crewe, Cheshire, CW1 4RJ.
Changes to This Privacy Policy
We may change this policy from time to time, depending on changes in the law and our internal privacy processes. We encourage you to check it periodically when you visit our website.
This Policy Explains:
• What kind of personal information we collect.
• Sources of personal information about you.
• Our personal data philosophy.
• What we use your personal information for and the legal grounds.
• Third Party Vendors.
• What to do if your personal information changes.
• How long we retain your personal information.
• Your rights.
• Your marketing preferences and how to change them.
What Kind of Personal Information We Collect:
• Personal and Contact Details: First name, surname, email, address, and phone number.
• Date of Birth, Gender, and Age.
• Emergency Contact Information : You confirm that the other person has given their consent to You providing Us with their personal information as We may need to contact them.
• Health Information: Only when relevant to the provision of our services. Your answers when You answer the health questions. Details You provide to Us about Your health and mobility via email
• Purchase Information: Products you currently hold with us and/or have purchased in the past.
• Visit Information: Past and future appointments and class attendance dates.
• Records of Your Contact With Us.
• Marketing Information: History of communications with you by email, and whether you open them or click on links.
• Financial and Transactional Data: Payment information processed by our business management software BSport. Payment information is collected by their third-party payment processors directly and will be subject to the third party’s privacy policy.
Sources of Personal Information About You:
• Directly: In person, over the phone, via our website/social media
• Third Party Platforms: You have used to discover and book our services, including BSport.
• Generated Information: When you use our studio, services, and website.
• Referral Letters/Correspondence: From your respective third-party referrer (Consultant/GP/Physiotherapist).
The Pilates Studio Cheshire Website
Cookies
We collect cookies from you when you visit our website. Cookies are small text files that are downloaded onto a computer, tablet, or mobile device when someone visits a website. They allow the website to recognize the visitor’s device and store some information about the visitor’s preferences or past actions on our site. We collect cookies to analyse how you and others use our site to improve it for you and understand our business. You can switch cookies off in your browser or at the bottom of our website.
Registering and Your The Pilates Studio Cheshire Account
When you register an account with The Pilates Studio, all personal data is processed and stored by BSport. By registering with The Pilates Studio, you agree to their Privacy and Security Policy.
Our Personal Data Philosophy
We follow industry-agreed best practices on data collection, processing, and storage. We only collect data necessary to provide you with our services or to improve our services to you. We never buy information about you or anyone else, and we do not disclose any personal information without your permission unless legally obliged to do so. We never sell our clients’ data.
What We Use Your Personal Information For and the Legal Grounds:
To Provide Our Products or Services
• Administer and manage the product or service you have with us.
• Process new orders and manage your client account.
• Monitor and keep records of our interactions with you and our staff.
• Improve the quality of our service provision to you.
Legitimate Interests
• Management and auditing of business operations.
• Market research and analysis.
• Develop and review/improve products and services.
Legal Obligations
• Understand any injuries, illnesses, or medical conditions to ensure your health and safety.
Third-Party Vendors
At The Pilates Studio Cheshire, we do not share your data with any third party other than platforms and technology utilised to service our business. Below are the third parties we share personal data with and why:
• BSport: Our business management software. Privacy Policy
• Shopify: For sales of studio merchandise. Privacy Policy
• Mailchimp: For consumer newsletters. Privacy Policy.
We cannot be responsible for the privacy policies and practices of other websites even if you access them using links from our site. We recommend that you check the policy of each site you visit.
What to Do if Your Personal Information Changes
To review or change the details you have supplied us with, please contact us.
How Long We Retain Your Personal Information
We retain your information for as long as we have reasonable business needs and in line with legal and regulatory requirements or guidance.
Your Rights
• Object to Certain Processing: Particularly for direct marketing and data processed based on our legitimate interests.
• Request Access: To personal information we store about you and how we process it.
• Request Erasure: Right to be forgotten.
To exercise any of these rights, please contact The Pilates Studio Cheshire directly at info@thepilatesstudiocheshire.com
Marketing Preferences and How to Change Them
You can opt in or out of various types of emails:
• Newsletters, Studio Updates, Offers, and Rewards: Monthly newsletters, promotions, and updates. Opt-in via our website, opt-out by clicking the unsubscribe link in any email.
• Reminders and Schedule Changes: Class and appointment confirmations and reminders. Opt-out by emailing us.
How We Decide What Emails to Send You
We use data analysis, best practices, common sense, and your feedback to decide how and when to email you. For any feedback, please contact us at info@thepilatesstudiocheshire.com.